New Offering Development

Shape your future or rivals will. Every company must develop new offerings. New-Offering development shapes the company's future. Replacement offerings must be created to maintain or build sales. Customers want new offerings, and competitors will do their best to supply them. Each year over 10,000 new offerings (including line extensions and new brands) are introduced into the market(s).

Tamer Gouda

e-mail: tamer@strategyco.co.uk

Mobile: +966 50 163 9479

Pricing Strategy

Price is the one element; In the entire marketing mix; that produces revenue while others produce costs.

Price is also one of the most flexible elements: it can be changed quickly, unlike product features and channel commitments.

Although price competition is a major problem facing companies, many do not handle pricing well.

The most common mistakes are these:
– Pricing is too cost-oriented.
– Price is not revised often enough to capitalize on market changes.
– Price is set independent of the rest of the marketing mix rather than as an intrinsic element of market-positioning strategy.
– Price is not varied enough for different product items, market segments, and purchase occasions.

Tamer Gouda
e-mail: tamer@strategyco.co.uk
Mobile: +966 50 163 9479

Business Development

Develop your business or decline. Corporate management often desires higher sales and profits than indicated by the projections for the Strategic Business Unit (SBU) portfolio creating Strategic-Planning Gap.
The question then becomes how to grow much faster than the current businesses’ capabilities to narrow this gap.
First Alternative is to identify opportunities to achieve further business development within the company’s current businesses.
Second Alternative is to identify opportunities to build or acquire businesses that are related to the company’s current businesses.
Third Alternative is to identify opportunities to add attractive businesses that are unrelated to the company’s current businesses.

Tamer Gouda
e-mail: tamer@strategyco.co.uk
Mobile: +966 50 163 9479